The 30 July 1904 inauguration of the building, the first in a series of residential houses designed by Contini on the new road, was characterised by the presence of various local critics. It was quite the cultural event, drawing Ferrara's socialites, as evidenced by reports in several newspapers.

Making a good first impression, the building was accepted with great admiration, even by those with more traditional tastes. The use of the ‘floral style’ was considered appropriate both in consideration of the owner's profession (a flower grower) and because the house was located within a large garden.

The event was attended by the city's upper middle class and was characterised by an abundance of floral decorations and by an impressive ‘veil’ that blocked the view of the building.